Lots of companies invest time and resources into developing an employer brand to communicate why they are a great place to work, but not all of them succeed. Learn how to build a compelling employer brand specifically tailored to your ideal candidates.
Ensuring candidates enjoy the very best experience is essential in a competitive talent marketplace. Acquire the tools to nurture and convert candidate into applicants once their interest is sparked.
The best talent acquisition teams continuously measure their recruitment marketing and employer branding strategies, to identify what works and what doesn’t and improve on their future campaigns. This course equips you with the knowledge to do just that.
Explore the curriculum for Attraction & Engagement Kickstart
1.1 - Employer branding & EVP
1.2 - Developing your careers site
1.3 - Creating engaging content
1.4 - Employer branding on social media
1.5 - Collaborating with Marketing
Chapter 1 - Tip sheet
Chapter 1 - Test
2 - Measuring employer brand ROI
Chapter 2 - Tip sheet
Chapter 2 - Test
3 - Inbound recruitment marketing
Chapter 3 - Tip sheet
Chapter 3 - Test
4.1 - Building talent pools
4.2 - Candidate nurture and content strategies
4.3 - Developing a communication framework
Chapter 4 - Tip sheet
Chapter 4 - Test
5.1 - Engaging with graduates
5.2 - Developing tailored content for graduates
Chapter 5 - Tip sheet
Chapter 5 - Test
6.1 - Pipeline performance metrics
6.2 - Engagement performance metrics
Chapter 6 - Tip sheet
Chapter 6 - Test
Attraction & Engagement Kickstart
Ready to learn how the best companies attract and engage candidates?