Course curriculum
Explore the curriculum for Attraction & Engagement Kickstart
-
1
Chapter 1 - Creating your employer brand
-
2
Chapter 2 - Measuring employer brand ROI
-
3
Chapter 3 - Inbound recruitment marketing
-
4
Chapter 4 - Lead nurture and engagement
-
5
Chapter 5 - Emerging talent & graduate hiring
-
6
Chapter 6 - Measuring recruitment marketing succcess
-
1.1 - Employer branding & EVP 1.2 - Developing your careers site 1.3 - Creating engaging content 1.4 - Employer branding on social media 1.5 - Collaborating with Marketing Chapter 1 - Tip sheet Chapter 1 - Test -
2 - Measuring employer brand ROI Chapter 2 - Tip sheet Chapter 2 - Test -
3 - Inbound recruitment marketing Chapter 3 - Tip sheet Chapter 3 - Test -
4.1 - Building talent pools 4.2 - Candidate nurture and content strategies 4.3 - Developing a communication framework Chapter 4 - Tip sheet Chapter 4 - Test -
5.1 - Engaging with graduates 5.2 - Developing tailored content for graduates Chapter 5 - Tip sheet Chapter 5 - Test -
6.1 - Pipeline performance metrics 6.2 - Engagement performance metrics Chapter 6 - Tip sheet Chapter 6 - Test