What you'll learn

  • Distinctive branding

    Lots of companies invest time and resources into developing an employer brand to communicate why they are a great place to work, but not all of them succeed. Learn how to build a compelling employer brand specifically tailored to your ideal candidates.

  • Candidate nurture

    Ensuring candidates enjoy the very best experience is essential in a competitive talent marketplace. Acquire the tools to nurture and convert candidate into applicants once their interest is sparked.

  • Measuring success

    The best talent acquisition teams continuously measure their recruitment marketing and employer branding strategies, to identify what works and what doesn’t and improve on their future campaigns. This course equips you with the knowledge to do just that.

Course curriculum

Explore the curriculum for Attraction & Engagement Kickstart

  • 1
    Chapter 1 - Creating your employer brand
  • 2
    Chapter 2 - Measuring employer brand ROI
  • 3
    Chapter 3 - Inbound recruitment marketing
  • 4
    Chapter 4 - Lead nurture and engagement
  • 5
    Chapter 5 - Emerging talent & graduate hiring
  • 6
    Chapter 6 - Measuring recruitment marketing succcess
  • 1.1 - Employer branding & EVP 1.2 - Developing your careers site 1.3 - Creating engaging content 1.4 - Employer branding on social media 1.5 - Collaborating with Marketing Chapter 1 - Tip sheet Chapter 1 - Test
  • 2 - Measuring employer brand ROI Chapter 2 - Tip sheet Chapter 2 - Test
  • 3 - Inbound recruitment marketing Chapter 3 - Tip sheet Chapter 3 - Test
  • 4.1 - Building talent pools 4.2 - Candidate nurture and content strategies 4.3 - Developing a communication framework Chapter 4 - Tip sheet Chapter 4 - Test
  • 5.1 - Engaging with graduates 5.2 - Developing tailored content for graduates Chapter 5 - Tip sheet Chapter 5 - Test
  • 6.1 - Pipeline performance metrics 6.2 - Engagement performance metrics Chapter 6 - Tip sheet Chapter 6 - Test

Attraction & Engagement Kickstart

Ready to learn how the best companies attract and engage candidates?

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